The reading for this week "...is the story of the efforts of one American architectural practice to get developer-clients to break out of the deeply entrenched conventions of housing design to accept not-more-costly architectural alternatives to the drab and oppressive double-loaded corridor. It is meant to suggest that architects can help improve everyday American architecture through their deliberate and theoretically self-conscious imagination of better options, their economic realism, and their powers of rational persuasion...".
Urban Designer Tim Love and his band of pragmatist visioneers at Utile, Inc. cultivate design agency through adopting the shop talk of their developer/clients. Making a case for 'market differentiation', Utile, Inc. operates within real-estate development principles to promote new typologies for urban housing. The Trolley House project in south Boston seems to be the most illustrative realization of Love's practice.
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